The Need
India is one of the fastest-growing economies in the world, yet there is a significant gender disparity in the country. Women and girls make up nearly half of the population, representing half of its potential, but face poor economic representation due to patriarchal practice of restricting the mobility of girls and women and keeping them home-bound. This limits their education, skills and opportunities in the labour market.
At the same time, the high cost of living puts pressure on many married women to seek employment. However, due to a lack of marketable skills, they often end up in low-paying jobs, such as house help or low-skilled factory work. This perpetuates a cycle of low income and low self-esteem, which affects their standing within both their families and society.
Empowering women is crucial for economic growth, social development, and achieving the United Nations Sustainable Development Goal 5: Gender Equality. By empowering women, upgrading /developing marketable skills, and increasing their participation in the workforce, we can create a more equal society that benefits everyone, ensuring better health care, nutrition, and education for families.
What We Do
ETASHA Society is dedicated to promoting gender equality and empowering women from underprivileged communities. We support women between the ages of 35 and 65 in becoming socially and financially self-reliant, whether as individuals or as group entrepreneurs. Our programs are tailored to the specific needs of women from disadvantaged backgrounds, with the ultimate goal of fostering their social and financial independence.
While all our programs for adolescents and youth prioritize gender parity, ensuring at least 50% participation of girls, we recognize the unique challenges faced by older women in our communities. Therefore, we specifically focus on supporting women in this age group. By empowering them to become self-reliant, we aim to create role models and changemakers who can inspire others and transform their families and communities.
Our Programs
Women Entrepreneurship Program
This program aims to empower stay-at-home women who may be illiterate or semi-literate to generate income through self-owned and managed enterprises. We achieve this by helping them set up and manage their own enterprises after providing training in life and technical skills, as well as business management.
How We Do?
We follow a comprehensive and structured approach to empower women through education, skills development, and entrepreneurship. We employ a range of strategies to foster women empowerment and ensure their success in overcoming barriers and achieving self-reliance. The approach includes:
Our awareness-building campaigns focus on educating communities about the importance of empowering women, the potential for income generation, and the possibilities for women to thrive as individuals and entrepreneurs. We use community meetings, home visits, pamphlet distribution, posters, and collaboration with local NGOs and self-help groups to spread the message and create a positive outlook on women's empowerment and entrepreneurship.
Adult literacy program
The program aims to empower women with basic literacy skills, including the ability to sign their names, read simple texts, and manage basic household accounts. To achieve this, the CBFL (Computer-Based Functional Literacy) software, created by TCS, is utilized to provide engaging and interactive lessons in numeracy and language skills.
Reach & Impact
423 +
MATURE WOMEN TRAINED FOR ENTREPRENEURSHIP
192
WOMEN OWNED - WOMEN MANAGED ENTERPRISES
Projects Covered
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#1
Project Mazbooti
The project has been operating since Feb 2021 in the urban slum community of Sangam Vihar in South Delhi to help women who are interested in setting up self-owned or group-owned enterprises or who had to close down their businesses due to the pandemic and are keen to re-start. The program offers training in essential life skills, enterprise management, and technical skills, as well as financial assistance for equipment and working capital, in the form of a zero-interest seed money.
In FY 2023-24, the scope of the project has been expanded to cover Dakshinpuri, Tigri and surrounding areas along with Sangam Vihar. Project Mazbooti, supported by Paul Wurth India, now supports 38 on-going women-owned enterprises while helping set up many more.
Funded By: Paul Wurth India -
#2
Project Aarambh
The project is operating in the slum and slum resettlement colonies of Mangolpuri and Sultanpuri in North-west Delhi, builds on the work initiated in 2017-18 through ‘Project Mazbooti’ supported by Sapient and followed by ‘Project Women of Substances’ supported by IDFC (previously CFL).
Currently, Project Aarambh provides support to 26 Enterprises, with many of them nearing the status of 'Shining Stars,' where women entrepreneurs are fully self-reliant and successfully running sustainable enterprises.
Funded By: Looking For Sponsor
Indian Donors
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International Donors
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For donors outside of India, please choose this option. We accept donations made using international debit and credit cards. Your support will help us continue addressing needs and making a significant impact in our communities. Thank you for your generosity and commitment to improving lives.