ETASHA Society

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The Need

India has a massive demographic advantage in the form of one of the largest youth populations in the world. However, this demographic dividend can only be capitalized on if the youth are empowered with the right education, skills, and opportunities. A recent report suggests that India is set to become a $7 trillion economy by 2030 and is expected to have the world’s largest workforce, with more than 60% of its population in the working age group. While this presents immense opportunities, the challenge lies in creating a skilled workforce to bridge the industry skill gap.

ETASHA’s interventions for young girls and boys from low-income communities since 2006 are designed to address the concerns of the youth and help launch them on the path of employment, income generation, career growth, and progress. We believe that skilling the youth in market-relevant trades and employability skills along with attitude and mind-set change is critical for improving employment outcomes and higher productivity leading to faster and more sustainable economic growth.

Today, a majority of young people who have completed 10th/12th class from government schools and are not enrolled in full-day colleges are either unemployed or underemployed. They face difficulties in securing jobs due to sub-standard education and lack of skill sets for employment in the organized sector. Such youth are particularly vulnerable to being misled by negative elements and remaining in the grip of the vicious cycle of poverty, malnutrition, and ill health. There is a need for creating a skilled workforce to address this challenge and reap the benefits of India’s rich demographic dividend.

What We Do

Aligned with United Nations Sustainable Development Goals: SDG 1 (No poverty), SDG 4 (Quality Education), SDG 5 (Gender Equality), and SDG 8 (Decent Work and Economic Growth), ETASHA’s interventions for young girls and boys are designed to address the concerns of youth from low-income communities and to help launch them on the path of employment, income generation, career growth, and progress.

Our programs work on the overall development of the youth, including their communication, presentation, and technical skills, to help them carve out a promising career path for themselves.

Our Strategy

ETASHA trainees are from low-income families and mostly live in slum and slum rehabilitation colonies. We use different approaches to reach our target audience and make them job-ready. These include

Career Development Centres (CDC's)

Our CDCs are training hubs located in and around slum communities in Khanpur, Sangam Vihar, Dakshinpuri, and Mangolpuri in Delhi as well as Pataudi, Farrukhnagar, and Palwal in Haryana. Each center has a fully equipped computer lab, classrooms, and power backup. Our community mobilization team works with youth, their families, local schools, NGOs, and community leaders around the CDCs, and our faculty trains there.

Partner With Other NGO's

We partner with other NGOs whose focus may lie in areas other than skill development and work at their locations with youth mobilized by them.

Recruitment and Training for Industry Specific Requirements

We work with companies that have specific skill requirements for entry-level employees. We recruit and train employees to be job-ready with relevant soft skills. Frequent technical skill training is provided by the internal team of the company.

Partner Vocational Training Providers (VTP's)

We work with other VTPs by providing our program design and content, training, skill development, and placement to improve the employability skills of their students.

Satellite Centres

We run temporary satellite centres in far-flung areas of our communities. These centres can be in suitable rented spaces such as schools and can be taken on inexpensive short leases, enabling us to reach trainees who may have difficulty accessing our CDCs.

Our Programs

Vocational Training and Placement for Young Adults (VTP) Programs

The VTP programs offer industry-relevant skills training and placement for underprivileged youth. Short-duration programs, deliverable both online and offline, have been designed specifically to bridge the gap between underprivileged youth and modern-day industry’s need for skills.

01.BSMART

B-SMART trains for customer-service-oriented jobs in a large range of service sector industries, and is an 8 to 10-week program delivered through a blended online-offline methodology, combining one-on-one mentoring, hands-on training, and online facilitated learning.

The program focuses on selling and customer service skills along with  a strong component of employability skills covering spoken English, computer & internet usage, development of intra- and inter-personal skills, social confidence, understanding of the world of work, and interview skills. The training methodology used is entirely experiential, interactive, and participative.

02.CATT

CATT is a 12-week program for training 12th pass youth from the Commerce stream to work in Computerized Accounting environments on Tally and basic taxation. This program also includes a strong component of Employability Skills

All VTP programs target to place all trainees who complete the program into jobs in organized industries. Our placement rate is typically in the range of 75 to 80%. Interaction and support from ETASHA continue after placement through alumni meets, newsletters, as well as individual interactions and counselling.

Employability Skills Development and Placement (ESDP) Program

The ESDP program covers soft and core job-linked training skills followed by placement for youth enrolled in trades with employment potential in the manufacturing and service sectors. This program is specially designed for students of government-supported Industrial Training Institutions (ITIs), World Class Skill Centres (WCSCs and Polytechnics, and is customized to trade-specific, ITI-specific, as well as employer-specific requirements.

Grassroots Entrepreneurship Program (GEP) Program

The GEP program, initiated in 2022 identifies youth with an entrepreneurial mindset, imparts business knowledge, trains them in enterprise management skills, helps develop a business plan, and arranges some initial funding, to help set up their small-scale enterprises. The program also mentors and handholds young entrepreneurs toward sustainability of their enterprise. This program is offered in collaboration with Technical Training Institutes as well as from ETASHA Centres

Employability Skills Programs

Employability skills programs are also offered in the form of a bouquet covering all the core employability skills as well as focused on groups of skills or specific skills like spoken English, computers & internet usage, intra- and inter-personal skills, social confidence, understanding the world of work, and interview skills.

Watch the video to learn more about the 'Smart-Blended Job-Readiness' program, including its qualifications, program prerequisites, the skills taught as well as other key information.

Reach & Impact

18,732 +

YOUNG ADULT MEN & WOMEN IMPACTED

14,027 +

YOUNG ADULT MEN & WOMEN TRAINED IN PLACEMENT-LINKED PROGRAMS

26 +

YOUNG BOYS AND GIRLS SET UP SELF-OWNED ENTERPRISES

Projects Covered

  • Youth

    #1

    Project Atma Nirbhar

    2023-24 is the third year of Project Atma Nirbhar - a Vocational Training and Placement Project we initiated in 2021-22 with Microsoft supporting across multiple locations in Delhi. In 2022-23, project Atma Nirbhar 2 was supported by many funding partners including Futures First, Naval Group, Transworld Feeders, TexCorp, Sri Ratan Lal Foundation, Rotary Club Delhi South, Emerging Securities, Amazon through their initiative titled ‘Amazon in the Community’ as well as a large number of Individual donors.

    With the tremendous success of our trainees, and the very enthusiastic support of employers like Croma and Costa Coffee among many others, we plan to enroll, train and place 1000 young adult girls and boys in 2023-24.

    For 2023-24, Xavient Software Solutions, Sri Ratan Lal Foundation, and Rotary Club of Delhi South have already committed their support.

    Funded By: Xavient Software Solutions, Sri Ratan Lal Foundation & Rotary Club Of Delhi South
  • Youth

    #2

    Grassroots Entrepreneurship Project

    The Grassroots Entrepreneurship Project was initiated in 2022-23 as ETASHA’s project focused on Entrepreneurship for youth. Having experienced tremendous success and satisfaction in helping older women set up and run self-owned and managed enterprises, we decided to commit ourselves to helping young people chase their dream and become their own masters.

    The project was initiated with Funding support from the BT Group and Technical Support from Tata Community Initiatives Trust through the program named Tata Strive. In 2023-24, the project plans to go beyond Government it is and reach out to youth in the rural communities around Rewari and Pataudi.

    Funded By: BT Group

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